About Nobl
Born out of the unforgiving terrain of the Pacific Northwest in 2012, NOBL Wheels has humble origins. What began as a hobby for Trevor Howard: blending his aircraft composites training and love of wheel building from trials riding, turned into a full time job. NOBL aspires to produce the toughest and highest value carbon wheel-sets available. Their goal is to produce rims and wheels that are certified ‘BC Rated” and can handle whatever terrain you throw at them. Nobl’s niche is reliable, performance focused products that come alive when pushed to the limit.
Our Role
Nobl wheels were Born out of the unforgiving terrain of the Pacific Northwest and that's exactly where we go with their athletes. We look to go deeper and further then anyone else to truly showcase the strength and durability of their wheels. We work closely with their athletes to find trails and features that push us, the athlete's and of course Nobl’s wheels. Rain, wind, mud you name it we push through it to do whatever it takes to get the content needed. We love the biking community so being able to work with a BC born business is extremely special to us.