About Felt
Felt is born and bred in Southern California. Since 1992 Felt has been designing, testing, riding and designing, testing, riding (you get the picture) on the roads, trails, and paths that the great state of California has to offer. They put some serious time on the bikes, in the conditions that you’ll encounter, so that they can offer you the world’s best bicycles. Performance is in their DNA so you’ll see that they’re pretty big on making things more aero, more agile and generally better at going fast whether that’s on the road, in the dirt, or on something mixed.
OUR ROLE
Our team contributes to Felt’s brand with stunning photography of their bikes in action on Vancouver Island. Felt Bicycles is an international brand based out of beautiful Irvine, California. Any mountain biker will tell you that some of the best trails in the world can be found right here in British Columbia, however! We save the California-based team a plane ticket by working with local sponsored athletes to showcase Felt bikes on some of the Island’s most famous trails. Our images have been used by Felt’s marketing team in large magazines, catalogs, brochures and posters, as well as on the Felt website and social media.
